The acronym BTL is decrypted as “below the line” (below the line). By such means of communication we keep in mind the events which are not related to direct advertising.
The main advantage in which BTL advertising differs from other marketing techniques is that you don’t need to spend a lot of finance. BTL in Minsk will bring the expected success if it is organized by specialists with many years of experience in such events. In addition, most commercial organizations simply can’t afford to keep the state designers, architects and other specialists in the organization of advertising events..
The professional holding of BTL events has a number of certain advantages:
The development of BTL events may contain several elements. The first is sales promotion in the sphere of re-sale. For this, several competitions are organized among dealers. The second is sales promotion among the company’s clients. For this, a temporary discount is set for a new production or service, they guarantee a refund if they do not like it.
One of the most effective elements is direct marketing, which gives the opportunity to work with narrowly targeted market companies. In addition, special events are necessary to form the required corporate image.
We organize BTL events professionally. Thanks to our work, your brand will become more recognizable in the shortest time, you will provide clients with the maximum information about it.
With our help, you can shorten the distance between your products and end-users. Workers of our agency will determine the objective audience of your company and hold optimal BTL events for it.